The Oktoberfest is around the corner, a festival that unites thousands of beer fans through dances, reunions and other traditions. But anyway we aren’t going to explain to you what the Oktoberfest is, you already know that. What you might not know is the story about beer design that we are about to share with you now. Do you want to know more?
We usually share stories and contents that have to do with packaging design and sustainability and today will be no different. We are going to talk about sustainability and design but our protagonist won’t be the container but the content.
We have bumped into news that has surprised us and that is why we didn’t want to miss the chance to share it in our blog. It’s about a beer that is made from rain water collected from the roof of the Manchester City stadium. This initiative has been created by Xylan and Manchester City football club in order to raise awareness about water scarcity and the future consequences when consuming irresponsibly.
According to Joseph Vesey, senior vice-president and Xylem marketing director, and Jan Karl Nielebock, Xylem beer expert, the beer produced in collaboration with Herforder beer craft, fulfils all strict protocols of handcrafted beer. Moreover, adds that the best ingredients have been used for the beers’ creation.
We could confirm that Reuse Brew is for those who make a toast for a more sustainable future.
From 3D CLICK we want to help brands that want to step into the sustainable community, if you’re interested in changing your packaging to a sustainable one and knowing which one adapts best to your product, click here and we will help you find sustainable manufacturers.